| PACKARD | Vance -, US journalist; author of 1957 book The Hidden Persuaders |
| ADMEN | Professionals described in Vance Packard's "The Hidden Persuaders" |
| ADIE | Kate -. journalist; author of 2002 autobiography The Kindness Of Strangers (4) |
| NIKCOHN | Rock music journalist; author of the novels Need and King Death (3,4) |
| MIRRORWRITER | "XAM UOY HTIW" - Journalist author of Jabberwocky? (6,6) |
| COHN | Nik ?, rock music journalist; author of novels Need and King Death (4) |
| FRAME | Janet, New Zealand author of the 1957 book Owls Do Cry (5) |
| DRSEUSS | Author of 1957 children's book The Cat in the Hat |
| ADMAN | Hidden persuader brought on board by bad manager (5) |
| GREELEY | US journalist and editor of the New York Tribune which championed the abolition of Slavery (7) |
| AMBROSEBIERCE | US journalist and short story writer, author of The Devil's Dictionary |
| AGEE | James ___, author of 1957 autobiographical novel A Death in the Family (4) |
| BRAINE | John ?, author of 1957 novel Room at the Top (6) |
| JOHNBRAINE | Author of 1957 novel Room at the Top (4,6) |
| REED | John ___, US journalist whose book Ten Days that Shook the World concerned the 1917 October Revoluti |
| JOHN | And 10 US journalist whose book Ten Days that Shook the World concerned the 1917 October Revolution in Russia (4,4) |
| DAISY | ___ Bates, US journalist and civil rights activist, known mostly for her role in the integration of public schools in Little Rock, Arkansas in 1957 (5) |
| JOHNREED | US journalist whose book Ten Days that Shook the World concerned the 1917 October Revolution in Russia |
| ROGERMOORE | Actor whose TV roles include Simon Templar in The Saint and Lord Brett Sinclair in The Persuaders! |
| DEBATETEAMS | Groups of competitive persuaders who may have names like "In Pursuit of a Dispute" and "Peaceful Arguments" |