| PLUGOLA | The unofficial promotion of people or products in the media |
| PAYOLA | A bribe offered in return for unofficial promotion of a product, etc., in the media |
| BETATEST | A trial of machinery, software or other products in the final stage of development (4,4) |
| ICI | Imperial Chemical Industries - known by gardeners for its garden chemical products in the latter part of the last century (1,1,1) |
| IDENTICALTWINS | Indistinguishable products in the same delivery? |
| MASSES | Crowds of people; amassed indefinite stuff or products (6) |
| IMAGERY | The collective mental/visual pictures or products of one's mind (7) |
| PUBLICIST | A person who raises awareness of events or products (9) |
| NOR | Word repeated in the unofficial motto of the U.S. Postal Service |
| CLUJ | City that is the unofficial capital of the Transylvania region in Romania (4) |
| MOUSSE | Foamy product in the kitchen or the bathroom |
| DUAL | From Greek for "two", a word for a pair of units treated as one, such as a bivalent atom, couple of people, duo of notes or product of two vectors (4) |
| SPORTSWRITER | One of those in the media talking about the club - the one reporting the fights (12) |
| CENSORSHIP | Policy of restriction or suppression in the media or arts (10) |
| CONTROVERSY | Debate or dispute, especially in public or in the media (11) |
| IRVING | Composer of songs and musicals including Annie Get Your Gun and the unofficial anthem of the USA, Go |
| ALMONDTREE | Large plant the nuts from which are one of Mallorca's traditional products, in fact there are more than four million of them on the island (6,4) |
| BARMYARMY | They are called the unofficial 12th man of the English cricket team. (5,4) |
| PEOPLEGETREADY | 1965 hit that was the unofficial anthem of the civil rights movement: 3 wds. |
| TERRORISM | The unofficial or unauthorized use of violence and intimidation (9) |
