| ILIKE | Start of a slogan |
| FOURLEGSGOOD | Start of a slogan |
| ERIN | Start of a slogan heard in March |
| ANGLOSAXON | Language of a slogan somehow upset Number 10 (5-5) |
| MOTTO | From the Latin for "murmur" and the Italian for "word", a slogan such as that encapsulating a family's beliefs on their coat of arms; a quotation prefacing a book or chapter; or, a joke, riddle or scr |
| CRY | A holler, wail, yell or other inarticulate shout; a slogan, war whoop or watchword; a street trader's call of wares for sale; or, a fit of weeping, over proverbial spilt milk, for example (3) |
| DEBEERS | Named best advertising slogan of the 20th century, "a diamond is forever" is a slogan of which company? (2,5) |
| CAMEL | "I'd walk a mile for a ____" was a slogan of this cigarette brand |
| CRACKLE | Slang for banknotes or for cash/money generally; a pattern of crazing on paintwork or glazed ceramics; or, one of the sounds made by Rice Krispies, according to a slogan (7) |
| NOSTALGIA | A slogan -- it could conjure up a feeling for days gone by (9) |
| PETA | "I'd Rather Go Naked Than Wear Fur" is a slogan of which organisation? (1,1,1,1) |
| BANNER | Person who prohibits one with a slogan being carried at a demo? (6) |
| FLOWERPOWER | A slogan of non-violent protest coined by Allen Ginsberg (6,5) |
| CATCHPHRASE | Tricky group of words made into a slogan (11) |
| TSHIRT | Bit of attire that may have a slogan on it |
| GERONIMO | The name of which Apache chief was adopted as a slogan by US paratroopers during WWII? (8) |
| CATCH | Such a word may be used as a slogan (5) |
| AVIS | We Try Harder is a slogan of which company? (4) |
| SARALEE | "Nobody doesn't like" her, in a slogan |
| TYLER | President-to-be in a slogan |
