| PETCO | Retail chain whose mascots are Blue Mews and Red Ruff |
| PEP | ___ Boys (automotive repair chain whose mascots are Manny, Moe, and Jack) |
| SOUNDS | Some of the ___ they make to communicate are roars, growls, snarls, grunts, moans, mews and hisses |
| SANITISE | Itinerant Siamese twins leave mews and clean up (8) |
| NEDICKS | Old fast-food chain whose mascot's head was an orange |
| UCLA | School whose mascots are Joe and Josephine Bruin: Abbr. |
| SERTA | Company whose mascots are sheep with numbers painted on them |
| NBA | League whose mascots include Benny the Bull and Pierre the Pelican |
| RENOIR | Pierre-Auguste, French painter whose works include 1884's Girl in a Red Ruff (6) |
| TARGET | Chain whose mascot is named Bullseye |
| KFC | Chain whose mascot is Colonel Sanders |
| ANIMAL | Olympic mascots are usually modelled after an ___(6) |
| GUERNSEY | Channel Island noted for dairy cattle, traditional jumpers and creamy milk, where post and telephone boxes are blue and car registration plates are black (8) |
| VIOLETS | In the rhyme, roses are red and these flowers are blue |
| METS | Team whose mascot's head is a baseball |
| ROSES | In the Mother Goose rhyme, these flowers are red while violets are blue |
| ANON | Like the verse "Roses are red, violets are blue ...," in brief |
| ENDRHYME | Roses are red / violets are blue / poetic device / found in this clue |
| YELLOW | The colours of the five Olympic rings are blue, black, green, red and ...? |
| TILLI | "When skies are grey and you say you are blue; I'll send the sun smiling through; I want to be happy |