| GROUSE | Red -; Galliform of heather moorland used as the emblem of a brand of whisky and the journal British Birds that is Scotland's national game bird (6) |
| COMB | Crest of a chicken, cockerel, pheasant or other galliform (4) |
| WALKER | John, teetotal grocer born in 1805 who originated the name of a brand of whisky (6) |
| JOHNNIEWALKER | A brand of whisky that could have beer enjoyed on BR Class 47, 47283 (7, 6) |
| AVOCET | Bird used as the emblem of the RSPB due to its conservation success (6) |
| MERLIN | Known collectively as an illusion and sometimes laying its eggs in an old crow's nest, a falcon or "pigeon hawk" of heather moorland that is the UK's smallest bird of prey (6) |
| SILVERFERN | Plant used as the emblem of the All Blacks |
| VRIL | Edward Bulwer-Lytton's word for life force or energy in The Coming Race, that survives in the name of a brand of meat extract, used for beef tea (4) |
| OXO | Name of a brand of originally beef stock cubes that is also a phrase meaning "hugs and kisses" (3) |
| TOTEM | Object serving as the emblem of a family (5) |
| AGASAGA | Alluding to the popularity among Middle Englanders of a brand of iron stove, a novel based on characters belonging to said social class (3,4) |
| PENNINES | North -; region of heather moorland and wooded valleys in northern England, designated an AONB in 1988 (8) |
| REDGROUSE | Used as the emblem of a whisky brand and the magazine described in 1 Down, Scotland's national game bird (3,6) |
| PUMA | Mountain lion that's also the name of a brand of running shoes |
| LOCKYER | Scientist who postulated the existence of helium in the Sun some 25 years prior to its discovery on Earth by William Ramsay and founded the journal Nature (7) |
| VICTORIA | Queen who reigned for some 64 years and produced a book titled Leaves from the Journal of our Life in the Highlands detailing her visits to Scotland with her husband, Prince Albert (8) |
| AVIARY | A verbose leader from The Journal needs no introduction, as it's for the birds (6) |
| TOUCANSAM | Mascot of a brand of colorful breakfast cereal: 2 wds. |
| AUNTJEMIMA | Mascot of a brand of pancake syrup: 2 wds. |
| GERBERBABY | Mascot of a brand of infant food: 2 wds. |
