| KELMSCOTTPRESS | Publishing venture of William Morris |
| ROSSETTI | Dante Gabriel -; co-founder of the Pre-Raphaelite Brotherhood who painted a number of pictures of William Morris' wife Jane (8) |
| CRANE | Illustrator of children's books and of William Morris' The Story of the Glittering Plain who also designed wallpapers including Peacock Garden and Meadow Flowers (5) |
| JANE | Forename of a Pre-Raphaelite muse and Arts and Crafts embroiderer who was the wife of William Morris, immortalised in The Blue Silk Dress, Water Willow and other paintings by her lover, Dante Gabriel |
| KELMSCOTTMANOR | Cotswold home of William Morris |
| AMMO | Shells perhaps a feature of William Morris (4) |
| ARTSANDCRAFTS | Inspired by the visions of William Morris and John Ruskin, a design movement that flourished around 1880 that sought to revive workmanship (4,3,6) |
| KELMSCOTT | - Manor; Cotswold retreat/home of William Morris and his family, 1871-96 (9) |
| PATTERNS | Models; decorative designs, such as those of William Morris; or, paper templates used by modistes or snips (8) |
| XFL | Failed sports venture of 2001 |
| TURKEYS | Unsuccessful ventures of nameless gaolers of the past (7) |
| LUCKYDIP | Game/lottery in which prizes are randomly selected from a box; or, any venture of uncertain outcome (5,3) |
| STRIVE | Venture of son taking time and torn apart almost (6) |
| FREESAT | It merged its operation with Digital UK, the joint venture of BBC, ITV, Channel 4 and Channel 4, in 2021 (7) |
| AUTOMATS | Fast-food ventures of yore |
| PATTERN | Repeated decorative design such as any of those by William Morris or Charles Voysey; or, a set of instructions for dressmaking, tailoring or knitting (7) |
| EARTHLYPARADISE | Collection of poems by William Morris, with "The" |
| HAMMERSMITH | Site of Kelmscott House (William Morris) |
| ARTSANDCRAFTSMOVEMENT | William Morris was a leader of this decorative trend |
| THISTLES | Depicted on some textiles designed by William Morris and with seeds eaten by goldfinches, prickly plants used as the botanical symbols of Scotland (8) |
