| TRADEMARK | Official name or symbol that identifies a product |
| BRAND | It's the trademark that identifies a product, Russell (5) |
| TITULAR | Pertaining to an official name or designation |
| DOT | A tiny yet mighty mark or symbol that can form Braille, partly spell SOS, increase the value of a number, define a web domain or end a sentence. (3) |
| IDEOGRAM | A written sign or symbol that represents a concept (8) |
| TITLE | Name that identifies a book |
| ITALIC | Type that identifies a branch of languages? |
| FOOLSCAP | Paper that identifies a jester? |
| TOKEN | A sign or symbol; a coin-like disc used as a substitute for money in a slot machine; a memento; or, a voucher exchanged for a book (5) |
| ADDRESS | Formal speech; direction of a letter or an email; or, a unique number that identifies the location of a computer's data (7) |
| SIGN | A gesture or symbol conveying a meaning; a division of the zodiac; or, a board marking an inn, pub or shop (4) |
| ENGINE | Search ____, a programme that identifies items in a computer database (6) |
| LASCAR | Foreign sailor identifies a rocky mass, given longitude or latitude initially (6) |
| ELDER | Church official identifies a shrub (5) |
| THAT | Identifies a specific person or thing |
| BACKNUMBER | It identifies a sportsman as a has-been (4,6) |
| AGENT | Class of noun that identifies the person or thing performing the action of a verb (5) |
| HN | A system that identifies Royal Doulton figurines (2) |
| ISAAC | Name that identifies savings account? (5) |
| SHIBBOLETH | Way of speaking that identifies someone as a group member (10) |
