| UNDERSTATEMENTS | Made by presenting things as smaller or less important than they are (15) |
| BIGHEADED | Tentatively hide badge, wanting people to think they're more important than they are |
| ROUNDDOWN | Express as smaller, figuratively |
| DRAMATISING | Playfully presenting things (11) |
| CARDIN | In 1959 haute couture designer Pierre ... appalled his colleagues by presenting a ready-to-wear collection (within a few years they were all doing it) |
| BLUFF | Mislead by presenting bold front |
| SPOTLIGHTEFFECT | Belief that people are noticing you more than they really are |
| INLALALAND | Letters only from Linda, assuming things are better than they are (2,2-2,4) |
| REDUCE | Make smaller or less in amount, degree, or size (6) |
| POSTTRUTH | Like a world in which objective facts are less important than appeals to emotion and personal belief |
| SUBPLOTS | Stories separate from, and less important than, the main narratives in plays, films or novels (8) |
| BLUFFS | Pretends the cards are better than they are (6) |
| SWEAR | "They say all lovers ___ more performance than they are able" (Troilus and Cressida) |
| PANDACUBS | Newborns whose mothers are around nine hundred times heavier than they are |
| SHAM | Ultimately defines actor as one acting other than they are (4) |
| ROMANTICISING | Incoming star I mentor, making things seem more appealing than they are |
| REDUCED | Made smaller or less (7) |
| STAMINA | "In the race for success, speed is less important than ___": B.C. Forbes (7) |
| LIFEANDDEATH | According to 18Dn, something much less important than 16Dn (4,3,5) |
| EMILYPOST | Who once wrote "Nothing is less important than which fork you use" |
