| SHARP | Japanese consumer electronics company named from its first product, an ever-___ pencil |
| REO | Car company named from its founder's monogram |
| SONY | Japanese consumer electronics company whose name derives from the Latin for 'sound' (4) |
| ASUS | Taiwanese electronics company, named after the winged horse Pegasus in Greek mythology. The name was modified to get a high position in alphabetic listings. |
| PROMOS | Acts of promoting or publicizing a product, an entertainment |
| HASLET | Meat product an English essayist talked about |
| YAMAHA | Japanese consumer electronics and motorbikes company (6) |
| AIWA | Japanese consumer electronics brand |
| ALANSUGAR | Founder of the consumer electronics company Amstrad in 1968 |
| OLA | Suffix with Motor for a consumer electronics company |
| DESPERATEDAN | Cow pie-eating character who appeared in The Dandy from its first issue in 1937 to its final issue in 2013 |
| MISERERE | Psalm 51 (50 in the Vulgate); from its first word, meaning 'Have mercy' in Latin (8) |
| BOMBERJACKET | A zipped outer garment whose name derives from its first use by military pilots (6,6) |
| UNOS | Spot whose sister restaurant Due opened a block away from its first location, familiarly |
| NUTHATCH | Songbird named from its penchant for a kind of fruit (8) |
| GOOSENECK | Curved pipe named from its resemblance to part of a bird |
| HAVERSACK | A canvas bag named from its original use, carrying oats (9) |
| GUERRILLA | ____ warfare is named from its use in the Peninsular War |
| DEPROFUNDIS | Psalm 130, named from its opening words in Latin ('Out of the depths') (2,9) |
| LUCKYBEAN | Fortunate to be a novel first product from coral tree (5,4) |
