| BYNAME | How cats ask for Meow Mix, per a slogan |
| REDLABEL | Whisky blend with "vibrant flavors that add a fiery kick to any mix," per Johnnie Walker's website |
| MEWS | How cats sound where the horses rest |
| MEOWMIX | "Cats ask for it by name" brand |
| ODDLY | In a peculiar way, is it crafty how cat comes in? |
| SPAT | How cat showed hostility in fight (4) |
| MOTTO | From the Latin for "murmur" and the Italian for "word", a slogan such as that encapsulating a family's beliefs on their coat of arms; a quotation prefacing a book or chapter; or, a joke, riddle or scr |
| CATFOOD | Meow Mix or 9 Lives: 2 wds. |
| CAT | Pet that might eat Fancy Feast or Meow Mix |
| FRISKYBUSINESS | What Fancy Feast and Meow Mix compete in? |
| HISSAT | Warn away from the Meow Mix, say |
| ALLEYCAT | Meow Mix product line discontinued in 2022 |
| SHEBA | Alternative to Meow Mix or 9Lives |
| CRY | A holler, wail, yell or other inarticulate shout; a slogan, war whoop or watchword; a street trader's call of wares for sale; or, a fit of weeping, over proverbial spilt milk, for example (3) |
| CATS | Meow Mix customers |
| LIGER | Meow mix? |
| CAMEL | "I'd walk a mile for a ____" was a slogan of this cigarette brand |
| CRACKLE | Slang for banknotes or for cash/money generally; a pattern of crazing on paintwork or glazed ceramics; or, one of the sounds made by Rice Krispies, according to a slogan (7) |
| NOSTALGIA | A slogan -- it could conjure up a feeling for days gone by (9) |
| DEBEERS | Named best advertising slogan of the 20th century, "a diamond is forever" is a slogan of which company? (2,5) |
