| ROYALMINT | Government-owned company founded in London c. 886 in the time of Alfred the Great (5,4) |
| DANELAW | Part of England in the time of Alfred the Great |
| LEGO | Danish family-owned company founded by Ole Kirk Christiansen in 1932 (4) |
| ATHELSTAN | Grandson of Alfred the Great who, in 927, became ruler of the whole of England (9) |
| MACMILLAN | British publishing company founded in London in 1843 by two brothers from the Isle of Arran |
| CHRONICLE | The Anglo-Saxon - - -, manuscript created during the reign of Alfred the Great (9) |
| SAMARITAN | Member of an organisation founded in London in 1953 offering counselling by telephone (9) |
| THRESHERS | Off-licence chain founded in London in 1898 that was acquired by Flowers Breweries in 1957 (9) |
| TIN | Metal "Sn", mentioned in the writings of Alfred the Great; or, a rectangular loaf of bread baked in a container of the same name (3) |
| ETHELSTAN | Grandson of King Alfred the Great, whose coronation took place at Kingston upon Thames (9) |
| ETHELRED | Name shared by the elder brother of Alfred the Great, and the 'Unready' half-brother of Edward the Martyr (8) |
| PRIVATEER | Non-government owned warship |
| CHRISTIES | Major auction house founded in London in 1766 (9) |
| CORNWELL | Author whose Saxon Stories including The Last Kingdom recount the life of Alfred the Great as told by Uhtred of Bebbanburg (8) |
| WANTAGE | Small town in south-east England (pop 11,000), the birthplace of Alfred the Great (7) |
| ELDER | Edward the -; son of Alfred the Great who was king of Wessex from 899-924 (5) |
| ANGLO | _ -Saxon Chronicle, historical manuscript originally created during the reign of Alfred the Great (5) |
| EDMUNDI | King of England from 939-946, grandson of Alfred the Great (6,1) |
| TRAVELEX | Foreign exchange company founded in London in 1976 (8) |
| RYMAN | Stationery company founded in London in 1893 (5) |
