| STOKE | City in Staffordshire (in brief) (5) |
| SHANKS | British manufacturer of bathroom fixtures that developed from a company founded in Staffordshire in 1817 (8,6) |
| ARMITAGE | British manufacturer of bathroom fixtures that developed from a company founded in Staffordshire in 1817 (8,6) |
| WEDGWOOD | Fine china and porcelain manufacturer, founded in Staffordshire in 1759 (8) |
| KEELE | ___ University, educational establishment founded as the University College of North Staffordshire in 1949 (5) |
| ONTRENT | City in Staffordshire; a centre of the pottery industry (5-2-5) |
| LICHFIELD | Cathedral city in Staffordshire which only has letters from the first half of the alphabet in its name (9) |
| STOKEONTRENT | City in Staffordshire considered the home of the pottery industry |
| ALTON | ___ Towers, theme park in Staffordshire that opened in 1980 (5) |
| IRENE | Johnson play featured in Staffordshire newspaper (5) |
| STONE | Town in Staffordshire (5) |
| TRENT | River - its source is in Staffordshire (5) |
| RELIC | Ancient object... found in Staffordshire (Lichfield) (5) |
| SPODE | Josiah ___, English potter often credited with the establishment of blue underglaze transfer printing in Staffordshire (5) |
| STEAM | 10.25-inch gauge line in Staffordshire (7,4,5,7) |
| KEBLE | Oxford churchman and bishop replacing heart of university in Staffordshire |
| ALTONTOWERS | Private estate in Staffordshire, opened to the public in 1860 and turned into a theme park in 1980 (5,6) |
| UKELELE | Student in university, one in Staffordshire, has an instrument (7) |
| CANNOCKCHASE | Former royal forest in Staffordshire (7,5) |
| ETRURIA | Factory established in Staffordshire by Josiah Wedgwood in 1769 (7) |
