| LICHFIELD | City in Staffordshire (9) |
| STOKE | City in Staffordshire (in brief) (5) |
| STOKEONTRENT | City in Staffordshire considered the home of the pottery industry |
| ONTRENT | City in Staffordshire; a centre of the pottery industry (5-2-5) |
| UTTOXETER | Town and racecourse in Staffordshire (9) |
| POTTERIES | Wizard dines regularly on special plants in Staffordshire (9) |
| NEWCASTLE | When under-Lyme, this market town is in Staffordshire (9) |
| ESTATECAR | Station wagon in Staffordshire (6,3) |
| ALTONTOWERS | Private estate in Staffordshire, opened to the public in 1860 and turned into a theme park in 1980 (5,6) |
| LEEK | Keel over in town in Staffordshire (4) |
| UKELELE | Student in university, one in Staffordshire, has an instrument (7) |
| SHANKS | British manufacturer of bathroom fixtures that developed from a company founded in Staffordshire in 1817 (8,6) |
| ARMITAGE | British manufacturer of bathroom fixtures that developed from a company founded in Staffordshire in 1817 (8,6) |
| TAMWORTH | Market town in Staffordshire where the Reliant Motor Company was founded in 1935 (8) |
| KEELE | Village in Staffordshire that is home to a university that was founded in 1949 |
| ALTON | ___ Towers, theme park in Staffordshire that opened in 1980 (5) |
| ETRURIA | Factory established in Staffordshire by Josiah Wedgwood in 1769 (7) |
| WEDGWOOD | Fine china and porcelain manufacturer, founded in Staffordshire in 1759 (8) |
| DENSTONE | ____ College, independent school in Staffordshire that opened in 1873 (8) |
| FAG | Cigarette, in Staffordshire |
