| ZEISS | Carl -, optical instruments manufacturer established in Germany in 1846 |
| LOTTO | Italian sportswear manufacturer established in 1973 in Montebelluna in the Veneto |
| ACORN | Computer manufacturers established in Cambridge in 1978 and dissolved in 2015 (5) |
| DWELL | Live in Germany in a good way (5) |
| ESSEN | Industrial city in Germany, in North Rhine-Westphalia (5) |
| BEING | Part of a tribe in Germany in existence (5) |
| LYSOL | Brand-name disinfectant first introduced in Germany in 1889 (5) |
| LUGER | Semi-automatic pistol first patented in Germany in 1898 (5) |
| CANON | Originally named Precision Optical Instruments Laboratory, the current name is derived from this Japanese company's first camera, which was in turn named for the Buddhist Bodhisattva of mercy |
| STAGG | Belgium-based instrument manufacturer |
| SHOCK | First stout drunk in Germany in the past - that'll come as a bolt out of the blue (5) |
| SPECS | Optical instruments, to some |
| KNORR | Company best known for dehydrated stock and soup that was founded in Germany in 1838 |
| FANTA | Soft drink brand created in Germany in 1940, with a name derived from a word for imagination |
| CARL | and 7dn, German maker of optical instruments who founded a company in Jena, Germany in 1846 |
| SISU | Finnish truck manufacturer established in Helsinki in 1931 (4) |
| MASERATI | Italian luxury vehicle manufacturer established in 1914, in Bologna, whose emblem is a trident |
| GRUNDIG | German consumer electronics manufacturer established in Nuremberg in 1945 |
| DACHAU | Nazi concentration camp established in Germany within two months of Hitler becoming chancellor (6) |
| RENAULT | Automobile manufacturer established by brothers Louis, Marcel and Fernand in 1899 (7) |
