Across and Down

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There are 10 clues with the answer 'NIELSENS'
# CLUE
1.
Surveys lessen in complexity. (8)
2.
TV figures
3.
TV ratings system
4.
Numbers of concern to showrunners
5.
Numbers that might end a series?
6.
TV ratings
7.
Much-followed ratings, with "the"
8.
TV producer's concern
9.
Viewing audience estimates
10.
TV ratings, informally