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There are 11 clues with the answer 'FREEPR'
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CLUE
1.
Unpaid promotion, e.g.?
2.
Newspaper articles and mentions on social media, in brief
3.
Unsolicited mentions online, in the press, etc.
4.
Having one's business mentioned in a news article, e.g.
5.
What positive news coverage is for business
6.
Unpaid-for publicity
7.
The power of social media from a marketing standpoint, informally
8.
Guerrilla marketer's goal
9.
Promo you didn't have to pay for
10.
Unsolicited press for your company, informally
11.
Unpaid publicity