| YORKIE | What chocolate bar was marketed originally as 'Not for girls'? (6) |
| YORKIES | What chocolate bars, in various flavours, were advertised as 'Not For Girls!'? (7) |
| MARATHON | What the Snickers chocolate bar was called until 1990 (8) |
| CONTESSA | Not for girl becoming an arsistocrat (8) |
| SEMEME | The word for what a basic linguistic unit means, as "not" for "un-" (when pluralized, it's a palindrome) |
| ELEVENSES | Jellied eels consumed as likely as not for snack (9) |
| CREST | Toothpaste that was marketed as containing Fluoristan |
| ERSE | Intrinsically not quiet, originally, as a language |
| FERDINAND | Friend originally, as well as emperor |
| CODEINE | Fish oil's essence obtained by Gene not originally as an analgesic (7) |
| MELT | What chocolate and hearts may do |
| SWEETHEART | What chocolate might have, darling (10) |
| CHRISTIE | Anna ___ was Greta Garbo's first sound film, and was marketed using the tagline "Garbo talks!" (8) |
| NIVA | How the Lada Riva was marketed on the continent (4) |
| LECAR | Name under which the Renault 5 was marketed in the U.S. |
| GURKHA | How the Tata Sierra SUV was marketed in the UK (6) |
| INGOT | Bar was entered back-to-front (5) |
| PUNCH | The mixed beverage bowl on the bar was a big hit (7,5) |
| COUNTER | The mixed beverage bowl on the bar was a big hit (7,5) |
| DRAB | First dare to raise bar was rather dull (4) |
